Are you trying to sell something such as a house, car, or
another product or service? Is your business based on you searching for items
to buy such as a house, antique car or other item? You may think you are
selling or buying a specific product or service, but in fact you are selling
yourself!! If people like and trust you, they will do business with
you.
Marketing today is totally different from years ago. Today, there
is a vast selection of tools to market you and your company worldwide and on a
very small budget. You can spend an enormous amount of money and have it setup
for you, or you can do it yourself very inexpensively. There are some people
who say, “I have a webpage, I’m covered”. It’s great that they have a webpage
for their business but that is only the very smallest tip of the iceberg. The
business webpage is only the starting foundation.
When someone is searching for a product or service on the web,
they go to search engines like Google, Bing or Yahoo. The different
engines display results to the search queries based on a “magical” score that
is assigned to each website. The results are then displayed in order of
their score. We all want to be at the top of the list but unless you spend a
lot of money, that probably won’t happen. There are ways to increase your score
and climb up that list. By using several Search Engine Optimization (SEO)
tools/plans you will accomplish the same goal.
Your business webpage represents one small thread in the
massive fabric of the world wide web. Without other key ingredients, your
webpage alone would result in a very low SEO score. Your business’s successes
hinges on building your “own” web. To do this, you will want to create multiple
sites, pages or profiles on the web pointing back to your business
webpage.
Once you establish your webpage, the bulk of your expenses are
paid. Many of the tools to build the other threads of your web are FREE.
A few examples of the other “sites” would include Facebook personal and
business pages, Google+ pages, LinkedIn pages, YouTube, Blogger.com,
Twitter.com and others. Once these are all established, each page or profile
will point back to your main business webpage and your webpage will point to
each of the other sites. Instead of just one thread on the web, you will
have several threads, all connecting together to form your very own web.
Some companies go as far as setting up all of the above then
duplicating the entire process with another business webpage and accompanying
sites. The new sites all point back to the parent website, whole heartedly
endorsing the parent website.
Every time another site points to your website, your SEO Score
increases and you climb up the ranking in the search engine results. Higher
ranking equates to more visitors and possible customers/sales for your
business.
Once your web is established, you need to update your site
regularly with fresh information. When you have a property to sell, make a blog
post, giving the details with pictures and if possible, short videos.
Text posts gain SEO points, pictures gain more points and videos gain the most
points. Videos have a higher possibility of being watched than a long article
being read. Watch the online news sources, they have the written report
and a video. Most people click to watch the video and then move on.
Another consideration in promoting your site and increasing your
SEO Score, is to use emails that are connected to your website, such as yourname@yourdomain.com, sales@yourdomain.com,investors@yourdomain.com instead
of JoeBob@yahoo.com orMycompany@aol.com. Using your business e-mail
presents a much more professional image.
At first glance, the multiple ingredients that will make up your
web may seem overwhelming. You will soon find that it actually takes little
money or effort to set up. Maintaining the sites should not consume a lot of
time either. As stated at the beginning of this article, you can spend an
enormous amount of money to have someone do it all for you or you can do it yourself
very inexpensively.
Lion Solutions Group, in cooperation with IRROC presents a seven
hour workshop that walks you step by step through setting up your website and
establishing all of the accompanying sites. This is not a lecture but hands-on
workshop. You will walk into the workshop in the morning with no web presence
and at the end of the day, have everything in place and have the confidence to
maintain your own web. More information on the workshop can be found
at http://training.lionsolutionsgroup.com/building-your-business-web/ or
call Jim Edenfield at 251-455-8046.
